Fresh from the hugely successful Digital Dawn online launch on Tuesday 8 September 2015, which saw the new Rolls-Royce Dawn’s debut trending #1 worldwide on Google and watched by 4,000 media around the world – the new benchmark in open-top luxury motoring will make its World Premiere at the Frankfurt International Motor Show on Tuesday 15 September 2015. Using the medium of early morning dawn light resulting in a burst of sunshine, Rolls-Royce Motor Cars will reveal the most social and seductive of motor cars to media assembled at the Rolls-Royce Villa, Hall 11, at 9.00am CEST. “ Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built.” Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars

Compromise is not a word recognised in the Rolls-Royce lexicon. Indeed the company continues to live by the clarion cry of co-founder Sir Henry Royce to “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.” The final part of that maxim – “Accept nothing nearly right or good enough” has guided the Rolls-Royce design and engineering teams as they have worked to initiate a new age for open-top, super-luxury motoring. In a sector exclusively populated by the biggest of automotive compromises – the 2+2 seat configuration – Rolls-Royce accepted no compromise.

And so, the new Rolls-Royce Dawn, the world’s only true modern four-seater super-luxury drophead, is born. The new Rolls-Royce Dawn stands apart from its stable mates, featuring 80% unique body panels. Indeed such attention has been paid to ensuring this amazing new dawn for super-luxury motoring delivers on its promise, even the tyres that connect the new Rolls-Royce Dawn to the road are new.

First combination of BMW TwinPower Turbo and BMW eDrive technology plus intelligent energy management produce system output of 266 kW/357 hp (max. torque: 570 Nm / 420 lb-ft) and give the BMW i8 the performance characteristics of a pure-bred sports car (0 –60 mph in 4.2 seconds) combined with fuel economy and emissions comparable to a small car - EU fuel consumption: 2.5 litres per 100 km / 94 mpg (US); “glued-to-the-road” AWD driving experience with torque distribution geared towards optimized dynamics.

Driving Experience Control switch and eDrive button allow driver to choose from five driving modes; range of up to 35 kilometers (22 miles) on electric power alone and a top speed of 120 km/h (75 mph); COMFORT mode offers optimum balance between dynamics and efficiency; combined range in everyday conditions: over 500 kilometers (310 miles); SPORT mode with ultra-intense boost function provided by the electric motor; ECO PRO mode can be used in both all-electric mode and hybrid mode.

Sophisticated chassis technology featuring a double-wishbone front axle and a five-link rear axle; Electric Power Steering; Dynamic Damper Control comes as standard; 20-inch light-alloy wheels are standard.

Intelligent lightweight construction with elements including a CFRP passenger cell, doors with a CFRP-aluminum structure, an instrument panel with magnesium support, an aluminum chassis and a partition between the passenger compartment and boot made from thin glass; comprehensive safety concept and an ultra-torsionally stiff passenger cell.